Monday, April 23, 2012

Final Specialty Piece mock up




Fancy Footwork or Footloose?

My previous mock-up for the rope packaging was in dire need of some innovative ideas for what is normally a very simple design. Yet again, I plan to find my strength in the di-cut in order to add a level of surprise and separate this piece from other rope packaging.

Sunday, April 22, 2012

Specialty Piece- Rope packaging



I decided to design rope packaging for my specialty piece. From belaying in a gym to lead climbing outdoors, climbing rope is an essential aspect of rock climbing. I incorporated a black carabiner which carries over from the double black carabiners in my logo. I have decided to use a camo-esque colored rope to keep the natural and neutral color pallet from previous pieces cohesive. This is my mock up for the package design (a little rough) however the color pallet and some aspects of the design have been changed since.

Tuesday, April 17, 2012

BELAY & SAVE

A little more splash of color and time, sprinkled with typography = almost there! Now to add just a little copy and the WCRC logo left to add to the poster design.

Monday, April 16, 2012

Earth Day Poster


With Color Added. Up next: text.

This is my illustration for the Earth Day Poster advertising the Wall Crawler Rock Club. (Text + color to be added.)

Thursday, April 12, 2012

Personal logo redemption

It has taken far too long but I have not been satisfied with any design I have attempted thus far to suit me for my personal logo. So, after stopping at all the bases: the bad, ugly, and the corny; I think I can finally settle this issue once and for all. Case closed. Home run. C'est la vie!  And I am extremely pleased with the verdict!


Monday, April 2, 2012

Thoughts on Typography


        (On left: 5x5)       (On right: 3.5x11)

Appealing to the masses: Advertisement re-design

Well, my advertisement scheme will not be as 'provocative' as I had originally intended (perhaps for the best). However, the more 'scandalous' ads will be used in my mailer, which, after much thought, I feel is a better marketing scheme. I wanted to keep the ads a little safer due to the fact that I am trying to appeal to all levels of possible clientele, which, range from children as young as five years of age, to those deemed 'middle age'.