Wednesday, April 25, 2012
Tuesday, April 24, 2012
Monday, April 23, 2012
Fancy Footwork or Footloose?
My previous mock-up for the rope packaging was in dire need of some innovative ideas for what is normally a very simple design. Yet again, I plan to find my strength in the di-cut in order to add a level of surprise and separate this piece from other rope packaging.
Sunday, April 22, 2012
Specialty Piece- Rope packaging
I decided to design rope packaging for my specialty piece. From belaying in a gym to lead climbing outdoors, climbing rope is an essential aspect of rock climbing. I incorporated a black carabiner which carries over from the double black carabiners in my logo. I have decided to use a camo-esque colored rope to keep the natural and neutral color pallet from previous pieces cohesive. This is my mock up for the package design (a little rough) however the color pallet and some aspects of the design have been changed since.
Tuesday, April 17, 2012
BELAY & SAVE
A little more splash of color and time, sprinkled with typography = almost there! Now to add just a little copy and the WCRC logo left to add to the poster design.
Monday, April 16, 2012
Earth Day Poster
With Color Added. Up next: text.
Thursday, April 12, 2012
Personal logo redemption
It has taken far too long but I have not been satisfied with any design I have attempted thus far to suit me for my personal logo. So, after stopping at all the bases: the bad, ugly, and the corny; I think I can finally settle this issue once and for all. Case closed. Home run. C'est la vie! And I am extremely pleased with the verdict!
Monday, April 2, 2012
Appealing to the masses: Advertisement re-design
Well, my advertisement scheme will not be as 'provocative' as I had originally intended (perhaps for the best). However, the more 'scandalous' ads will be used in my mailer, which, after much thought, I feel is a better marketing scheme. I wanted to keep the ads a little safer due to the fact that I am trying to appeal to all levels of possible clientele, which, range from children as young as five years of age, to those deemed 'middle age'.
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